Accessibility and Colour: How to Choose Brand Colours for Inclusivity
Explore how to choose brand colours thoughtfully to ensure accessibility and inclusivity in your branding efforts.
In today’s diverse market, accessibility is not just a necessity but a responsibility. Colour choice in branding plays a crucial role in making content accessible to everyone, including people with visual impairments. An inclusive colour palette can enhance user experience, ensure compliance with legal standards, and demonstrate your brand’s commitment to diversity.
The Importance of Colour Accessibility
Colours affect how people perceive and interact with your brand, especially for those with colour vision deficiencies. By choosing accessible colour combinations, you ensure that your brand is engaging for a wider audience, enhancing both user experience and brand perception.
3 Actionable Tips for Choosing Inclusive Brand Colours
- Use High Contrast Colour Combinations: Ensure that the colours you choose provide sufficient contrast. Text should stand out against background colours to aid readability for everyone, including people with visual impairments. Tools like the WebAIM Contrast Checker can help you test colour pairs for compliance with accessibility standards.
- Avoid Colour-Only Messages: Do not convey important information through colour alone. Ensure that messages are accessible by including text labels or symbols. This prevents any miscommunication that might arise for those who cannot differentiate certain colours.
- Test Your Colours with Real Users: Conduct usability testing with a diverse group, including people with various types of colour vision deficiencies. Feedback from these sessions can provide insights into how your colour choices perform in real-world scenarios, allowing you to make necessary adjustments.
Interested in creating a more inclusive brand? Join our Facebook group, Your Innovative Business Life With Fantastic Creativity, to connect with like-minded entrepreneurs focused on making their brands as accessible and engaging as possible.
